The marketing consultant has already apologized for the "honest mistake" but the damage has already been done. It's just really really sad. If it happened to me, I'd be pissed too.
There is some misunderstanding as people seem to think the texter's choice award had something to do with the actual judging of the Ms. Cebu winner but apparently that is not the case.
According to Inquirer, Bruce Bollozos is a marketing consultant who was outsourced by the Cebu City Tourism Commission. He also apologized to the CCTC, its members and commissioners if his oversight rendered the reputation and integrity of CCTC vulnerable to public doubt.
He also apologized to Burden, her family and friends, and those who voted for her. “Clearly Kimberly Therese Burden is Globe Texter’s Choice for Miss Cebu. Congratulations! Pit Señor!” the statement said. A little careless I think. That was some botched up job he did that's for sure.
The city is not ready to give up on Kimberly Therese Burden who placed 2nd runner up in the pageant, as according to them she has not "officially" withdrawn from the court. That would be such a shame I think. She must be thinking daggers and swords after being robbed of an award that was clearly hers (everyone knew I'm told, the other candidates even stopped asking for text votes knowing she had already so many text votes it made no sense to catch up). Cebu has not encountered this big a mess in this pageant so I doubt anyone has any clue how to go about it except to acknowledge and apologize.
It's such a shame then. Tsk Tsk Tsk. And for such an "honest mistake" to happen in Cebu. There goes our reputation (from good to bad? or bad to worse?)
Anyway here are the list of winners:
4th Runner Up: Tara Frances L. Oliver - Candidate No. 5
3rd Runner Up: Michelle Iva G. Eguia - Candidate No. 9
2nd Runner Up: Kimberley Therese A. Burden - Candidate No. 8
1st Runner Up: Rizzini Alexis C. Gomez - Candidate No. 11
Miss Cebu 2009: Kris Tiffany M. Janson - Candidate No. 12
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