Judy Ann Santos has become the "queen" of endorsements. She is on almost every advertisement on prime time television from milk to food condiments to clothing and even to shampoo and slimming treatments. She has become an icon in Philippine cinema because not only is she one of the actresses people have followed since her youth, she has stayed away from public intrigue and has managed to maintain a squeaky clean image while achieving what few people have done - to lose weight and actually succeed in her relationships and her career at the same time.
She is now the "Meralco spokesperson" in 2 ads for Meralco where she explains System Loss charge and the increasing price of the electricity bill. Unfortunately unlike her other endorsements, this very contested very controversial ad is causing her to lose her appeal among the masses who patronize her because everybody is pissed at the ever-increasing bills they have to pay.
There has been the long debate asking Meralco to lower their charges. This is true, I do not debate the fact that even in Cebu, I pay a whole lot for electricity. So any lowering of charges anywhere would be much appreciated by consumers all over the Philippines.
Judy Ann Santos was either too ignorant to know what she was getting into or she knew full well what was going on and decided to put herself out there. If it is the case of the latter, then I admire her. Go girl, stand up for what you believe in.
But unfortunately, more than anything I think it is the former that holds true. She has no idea what's really going on with the increased electricity charges and how deeply this has affected many of the common residents that used to look up to her.
There is much propaganda now against Judy Ann Santos and I'm not quite sure if this is as a result of the administration's swaying or truly the voice of the Filipino people who feel betrayed by an actress they thought was on their side.
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